Congratulations! You were born in a time that allows the opportunity for pretty much anyone with a cell phone/computer, an internet connection and entrepreneurial drive to start their own business. Online services and retail are undergoing a huge boom in the economy, so there is room for your online business – but it is still an uphill battle to see it thrive after a year or so. There are so many things to pay attention to for your eCommerce business to succeed, here are just a few to consider taking off your plate so you can focus on your passion and expertise…
“The ratio of failed eCommerce businesses to the successful ones is at declining levels, as 8 out of 10 online stores get abandoned within 24 months of their early growing stages.” (B2C)
Our latest #Workonomy chat with returning panelist Tracey Wallace covers key components of how to start your own eCommerce business. Tracey is the former Editor-in-Chief at BigCommerce, an eCommerce platform for fast-growing businesses, but last year she decided to take all of the knowledge she’s learned and shared and started her own eCommerce business – Doris Sleep. We discussed obstacles she faced/is facing and how she is navigating running her own business, which is completely self-funded. Ahead you can learn about key aspects to running a successful eCommerce business including how to rank organically on Google Rankings, small business partnerships and how they can help you grow and determining where you can put more of your energy in your business.
Google Ranking and Landing Pages
For a long time, getting a great design for your homepage was all the rage in online business. After all, many businesses utilized their home page as their landing page that came from other sources (ie; social media posts). But the reality is, the average conversion rate varied across industries is just 2.35%, according to digital marketing expert (to say the least), Neil Patel. So even if you have great social media and web traffic keeps rolling in, it means nothing to your business if you’re not successfully trying to convert on your website.
Also you can keep in mind that paid acquisition is getting more and more expensive – up over 50% in the last 5 years (HubSpot). Especially for a self-starter with little-to-no funds, your strategy can best be utilized through your content, Google Rankings, blogs and community – all organic driven.
So how do you try to increase your conversions AND climb that Google Ranking ladder organically so as not spend out of pocket?
Make your product pages your landing pages.
Build out your product pages so that there is enough valuable content for your audience. I’m talking about testimonials, customer reviews, your story, educational content (ie; how to content, health tips, etc.), social proof from other publications, and frequently asked questions that you’ve answered. Tracey’s goal is to have 1,000 words for each landing page to get her rankings higher. Check out an example of this here.
This tactic works from multiple angles.
- You keep people on your page longer – looks good to Google!
- The visitor can get a grand scope of your business and the product they clicked over for.
- You’re building a community by adding extra value to your page – branding through education.
- You’re warming up your leads!
You’ve packed up your cubicle in pursuit of your dream, your real one. You’re done working toward someone else’s, even if it means losing the security and stability of a regular job. And as you make your way out of the drabby office, you smile and decide it upon yourself to never make the same mistakes you’ve seen firsthand here…
Fast forward a few months, maybe even years, and you find yourself making some pretty common mistakes after all. Sure, you’re working for yourself, toward what you believe in, and that feels so good! But at the same time, you can’t escape the… genuine, deep-rooted, painful sense of doubt that makes you look back at your mistakes, and wonder if it’s time to wave the white flag.
Well, it’s not.
Business owners make many mistakes, whether they’re starting out or not, whether they’re running a small business or a big one, etc. It’s all part of the process.
So, perhaps avoiding these mistakes shouldn’t be the goal. You can have control over whether or not you learn from those mistakes, and use those lessons to guide you forward. That should be the main focus.
To illustrate that point, let’s dive a little deeper today, and highlight five of the mistakes most all small business owners make, and what you can learn from each one.
There is a lot to be said for having an organized workspace. Whether it is a home office, a traditional office space, or any place of business, an organized area can have a positive effect on your productivity and efficiency. It may even enhance your mood and disposition.
Don’t forget about digital organization, either. Keeping all of your work-related folders and documents organized on your computer, laptop, tablet, smartphone, or any other electronic device can be just as important as tidying your physical space.
Being organized essentially means that you know where to find something right away when you need it, so you don’t waste too much time searching for it. It means you have developed a system or structure, and you have figured out what works best for you, your lifestyle, and your work ethic.
There is no “one size fits all” when it comes to business or home office organization ideas. Everyone has their own needs and wants when it comes to how they like their workspace to be arranged. Some prefer organization in a very traditional sense, with simple shelving, bookcases, and filing cabinets to keep their office supplies, documents, and other necessary tools and accessories in an orderly manner. There is also a lot of fun and creative ways to organize your space, including various do-it-yourself (DIY) projects and things you can create and customize to fit your office’s needs — saving you a little money while you’re at it.
When you utilize organization tips that help you succeed in your work, you may find that your office area turns into a more enjoyable and relaxing space instead of a high-stress environment like many work conditions often are.
Let’s explore some creative office organization ideas for your workspace.
Congratulations! You were born in a time that allows the opportunity for pretty much anyone with a cell phone/computer, an internet connection and entrepreneurial drive to start their own business. Online services and retail are undergoing a huge boom in the economy, so there is room for your online business – but it is still…
You’ve packed up your cubicle in pursuit of your dream, your real one. You’re done working toward someone else’s, even if it means losing the security and stability of a regular job. And as you make your way out of the drabby office, you smile and decide it upon yourself to never make the same…
There is a lot to be said for having an organized workspace. Whether it is a home office, a traditional office space, or any place of business, an organized area can have a positive effect on your productivity and efficiency. It may even enhance your mood and disposition. Don’t forget about digital organization, either. Keeping…